Privacy Policy


This Privacy Policy covers how Shining Link, Inc. shares, collects, records, communicates, and otherwise discloses or uses any personal information submitted or action taken by you on this website. Shining Link, Inc. values your privacy and will strive to ensure that it is protected. Should you submit any personally identifiable information when using this website, it will only be used to the minimum extent necessary in accordance with the terms below.

Please note that this Privacy Policy may change from time to time and that although Shining Link, Inc. will an make effort to announce any changes deemed to be significantly different, you are ultimately responsible for knowing what the terms are in the currently published version on this website, which is the version that is in full effect at any given moment in time.

You must be at least 13 years of age to access and use this website. Shining Link, Inc. does not knowingly collect personal information from children under 13 years of age. If you are under 13 years of age, please consult with your legal parent or guardian. For all others, usage of this website implies that you expressly agree with and consent to this Privacy Policy.

What We Collect

All web requests from all website visitors are naturally visible to the webserver. Consequently, this information is also visible to Shining Link, Inc. and recorded for purposes described in this Privacy Policy. Included in each web request you generate is your IP address (which can be used to determine your location, or your proxy's location), referrer, ISP, browser type, screen resolution, operating system, and other data relating to the technology and equipment used to access the website. These requests and this information are anonymous unless you are logged in to your User Account, in which case the requests will be associated with the information saved in your User Profile.

Users who have a User Account must provide their email, name, address, and telephone number. Additionally, a hashed (encrypted) version of your password is stored in the database. Because the password is hashed, we do not know exactly what it is; rather, we are only able to match it against any entered password used when trying to login. If you forget your password, we can reset your password but not recover it. The password must be stored in this way so that we have a way to confirm your identity and subsequently allow you access to your account securely. Credit card payments are processed by our Merchant Processor (Paypal). You have the option of saving credit card numbers in your account for future use, but we do not store the full numbers in our database; we only retain the last 4-digits for you to identify them. The full numbers are stored safely on the Paypal side, following PCI (Payment Card Industry) compliant regulations.

In addition to data collected from our webservers, we also gather information about website visits through Google Analytics, a web analytics service provided by Google, Inc. (“Google”), and information related to email tracking. Emails sent by us may contain a web beacon, pixel tag, or other method to log and track which emails are read, what links are clicked, and where certain message may be forwarded to.

Please keep in mind that if you click on a link that takes you to a different website, this Privacy Policy would no longer applies. This Privacy Policy applies only to Shining Link, Inc., and if you arrive at an external website through a hyperlink from our website, you will be bound to the policy of the other website.

What We Do With Your Information

Your email and name are used for all communications with you regarding your account, past purchases, customer support, and other inquiries. When you login to our website, your email will also be your username and will thus, uniquely identify you and your usage of our system. The name and physical address you submit is used to confirm your credit card payment information. If you decide to use an alias for your name, your purchases will most likely fail. Please also note that because user profile information is not verified, using a fake address or telephone number may also cause your purchases to fail. Your name, address, and telephone are stored in our database to create user profiles which are used primarily: 1) maintain a customer record, 2) confirm your identity, 3) invoice orders. This information is also used to provide a more convenient checkout experience, where saved address information can easily be selected using a dropdown menu. Address information can be edited in your user profile through the Dashboard page. You will only be contacted by telephone if there is an urgent message regarding your account and you cannot be reached through email. In the rare case that there is an urgent message regarding your account and you cannot be reached through email or telephone, your physical address may be used to send regular “snail” mail correspondence through regular postal services.


We may periodically use your email to contact you with information about new promotions, products, special offers, or other information and announcements which we believe you may find useful or interesting. Occasionally, we may also use your email to contact you for market research purposes, such as to take a survey or poll. Such information may be used to customize or tailor the website, products, or services according to the best interests of the majority. An option to unsubscribe or opt-out will always be presented at the bottom of all such emails, or you can alternative submit an unsubscribe request using our other contact options, or through a message on this website.


Information gathered from web requests are used to better understand the needs of our visitors, to monitor traffic, and to improve our website and services. Specifically, such information enables us to track legitimate and illicit website usage, find broken or problematic links and pages, trace errors and fix bugs, detect and prevent website attacks, analyze certain areas or aspects of the website, and ensure overall website functionality. Additionally, of notable use are analytical information for business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations. As visitors can use a multitude of browsers and platforms to access the website nowadays, this data is also necessary to determine how we may need to account for certain setups, devices, systems, or any combination of the above for better compatibility, security, and optimization.

Sharing With Third Parties

Collected data may be shared with third party services, companies, or affiliates for purposes of fulfilling orders or improving our services. However, rest assured that no personally identifiable information (such as your name, full address, telephone number, and email) will ever be shared unless it is absolutely necessary, such as to complete transactions fulfilled by a partner or affiliate. All products fulfilled by our partners or affiliates will be labeled as such. While each partner or affiliate has their own Privacy Policy, any information we pass to them will be only for purposes of completing transactions, and it will stay confidential, never be sold for profit, and pass to no other third parties in the process. Other data gathered from website traffic may be shared but only anonymously. This includes information from web beacons, pixel tags, and other email tracking technology. For example, we may share such data with consultants, contractors, or other parties for the sole purposes of optimizing and improving our website navigation, layout, and formatting, or to gauge the effectiveness of particular advertising campaigns, announcements, promotions, or offers.

Data Security

We will do all that we can to keep your information secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Your information is shared for the sole objective of fulfilling the purposes outlined in this policy. We will not sell, distribute, or lease your personal information without your express written consent or unless we are required to do so by law.


A cookie is a small file which asks for permission to be placed on your computer's hard drive. Most web browsers accept cookies by default. Cookies help to analyze web traffic and also indicate when you have visited a particular site or section of a site. In short, cookies allow websites and web applications to specifically cater and respond to you as an individual user. They help us provide you with a more fully-featured website telling us which pages you find most useful and to reduce redundant data flow for website performance. A cookie in does not give us access to your computer or any information about you. It only contains data that is generated from the way you access and use the website, typically browser information, device information, and certain preference settings. They can also be used to remember information about your likes and dislikes. Please consult your particular web browser's manual if you wish to disable this option. Just be aware that disabling cookies may prevent you from taking full advantage of the website, and may even make some pages (such as parts of the site which require logging in) unusable.

This website uses cookies to monitor website traffic and usage, handle logins, to save user data, and to manage user settings. They are used for the main website areas, the store pages, and in the online course portal.

Our website uses Google Analytics to generate reports and statistics for our website, which also uses cookies. The cookie is transmitted to and stored by Google on its servers in the United States. Google uses this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Google Analytics reports have no personally identifiable information and are only shared to trusted third parties according to the same policy as described above: anonymously and not-for-profit.

Data Retention

We retain collected data only for the time period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer period is required by law. Thereafter we delete all aforementioned data in our possession. For example, when a User Account is terminated, we delete all user account information, including name, email, address, password, and telephone number. Some data may be retained longer than the normal period if necessary to resolve disputes, enforce user agreements, or to comply with technical and legal requirements and constraints related to the security, integrity and operation of the business.


Shining Link, Inc. is committed to conducting its business in accordance with the aforementioned Privacy Policy in order to ensure that the confidentiality, safety, and privacy of personal information is protected and maintained. All data is currently processed on webservers all residing in the United States, stored with reasonable industry-standard safeguards and procedures, and strictly limited in access.